Category Archives: Marketing

Holiday Book Magazine

Hop on over to my Page “Holiday Magazine” and see the information I need if you wish to have your book(s) listed in the 2017 Holiday Gift Magazine I will be sending to all my newsletter subscribers.

If you participate by having your book(s) in the magazine, I will give you a pdf file of the magazine to share with your newsletter subscribers.

This is a great way to promote your book(s) FREE of charge…well, you will need to spend a little bit of time getting me the information for the magazine then sending it out to your readers.

The more that participate the more circulation your books will have!

And, I will feature a book a day on this blog throughout the Holiday Season!

 

 

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Featuring Children, Tweens & YA Authors

Are you a Children’s Author?

Do you write for tweens?

What about Young Adults?

I am paying it forward in 2017 by featuring authors on my blog.

Sign up for me to feature you on the Feature Calendar page!feature-md

Occasionally, there will be bonus material, giveaways, reviews and more!

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Marketing Schedule

 

PHOTOGRAPHYWhat should a Marketing Schedule look like?

8 months prior to publication date:

  • craft a marketing plan
  • create a web page and social media accounts if you don’t have any
  • if you have no mailing list start compiling a mailing list and asking folks to opt-in to a newsletter, be sure to engage with those who sign-up for newsletter even if only one person opts-in-you are starting to create buzz for your book

7 months prior:

  • interview and research marketing, publicity, or advertising firms if you plan to get professional help
  • if you are going to do publicity on your own you can start on the 6 months prior list
  • continue engagement on social media and via newsletter
  • attend free webinars on book marketing when possible
  • read about book marketing and promotion

6 months prior:

  • start researching and connecting with organizations to schedule speaking engagements
  • create your press kit materials and post to web site
  • decide if you want to have a virtual book tour and for how many days and if so research bloggers and work to line up bloggers for tour or hire a virtual book tour company
  • continue engagement on social media and via newsletter

4-5 months prior:

  • send advance review copies for testimonials and endorsements
  • research magazines and other publications to send out copies to reviewers
  • send copies to bloggers who agreed to review book on virtual book tour
  • continue engagement on social media and via newsletter

3 months prior:

  • host a book cover reveal party on social media
  • start creating more buzz for book on social media
  • confirm testimonials and endorsements for back of book cover
  • last galley proof, continue engagement on social media and via newsletter
  • start writing press releases to send out one month prior to book release date

2 months prior:

  •  create banner for virtual book tour
  • send information to bloggers offering a spotlight or author interview
  • send any photos bloggers request; follow-up with organizations for speaking engagements and confirm dates, etc.
  • continue engagement on social media and via newsletter
  • start writing press releases if not already done so

1 month prior:

  • follow up with everyone contacted above
  • start researching other publications for potential reviews
  • engage on social media and via newsletter
  • write press releases if not already done so and start sending them out

Day of book release – launch party, author to follow the virtual book tour of bloggers

From the day the book is released to 3 months afterwards work on the list above.

Usually after 3 months, a book is no longer considered new.

It has been said that marketing and promoting a book is 95% research and 5% implementation.

Hopefully this gives you a bit of insight to what a publicist does and the reason they charge so much…it is all the time spent on researching the right audience (media, book reviewers,bloggers, book stores, organizations, etc. to find the right contact person’s name, address, e-mail address, phone numbers, etc.) and making contact with them to pitch the book whether it be through e-mail or phone.

 

Go forth and market your book(s)!

Cindy Harris

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Filed under Authors, Book Launch, Book Reviews, Books, e-books, Genre, Marketing, Self-Publish, Social Networking

Book Marketing and Promotion Plan

You are hard at work marketing and promoting your book.  It really is exhausting and tiPlanme consuming and you are frustrated that sales aren’t coming in.

Every author feels that at one time or another.  It is hard work marketing and promoting your own work.  That is the reason you need a plan.  With a plan you can free yourself to work on your next book.

I know that is easy for me to say.  I too, work a 40 hour week job, have a husband I want to spend time with, have a home to care for, plus we live on a farm.  So, I do not have a lot of free times to spend on marketing and promoting my own work let alone have time to work on my next book.  Yet, a plan helps keep me on track.
Here is a sample plan to help you stay on track, yet not using a lot of time.

Monday – Look up your favorite books on Amazon and read a few reviews and if you like the review click “Yes” where it asks if this review was helpful to you.  Do this even if you have already reviewed the book or purchased it.  You can do this on other books that you have not read and do not intend to purchase.  By clicking “Yes” this helps the ranking of the book.  Spend no more than 15 minutes on this task.  If you know the author, let them know that you did this and ask them to do the same for you.

Tuesday – Write a Press Release and send to at least three newspapers, magazines, etc.

Wednesday – Work on your website.  Update the events, change photos, add content, etc.

Thursday – Post a blog on your blog site.  If you can write more than one blog post in 15 to 30 minutes, schedule one to post on another day.

Friday – If you go out to lunch with spouse or friends, leave your business card on the table.  Your business card should have your web site listed.  If you don’t go out to lunch, visit your social  media sites and respond to your followers or start a discussion.

Saturday – If you find you have free time, write blog posts and schedule them to post on future dates.

Sunday – Create a video and post it on YouTube and other video channels.

Schedule something to do each day of the week to get your book marketing and promoting plan to start rolling.

For more Marketing and Promoting Tips check out these books:

The Book Marketing Bible by Norm Schriever *

Smashwords Book Marketing Guide by Mark Coker *

 

*These are books that I like.  I do not get paid by these author and/or publishers to list these books in my blog post.

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Filed under Authors, Book Reviews, Books, Marketing, Self-Help, Social Networking, Videos, Writing

My C-Span Interview

On April 6, 2015, I was interviewed by C-Span for their “Cities Tour Topeka.”  This was aired on Sunday, May 3, 2015.

You can watch the interview here:

 

http://www.c-span.org/video/?325387-1/book-discussion-hometown-appetites

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Wanted – Old Books

Wanted Poster1Was your book published prior to January 1, 2012?

If so, how are the sales for this book?

If it is not doing so well, “Relaunch” it.

In 2015, I will be creating an online magazine that will bring older books to the attention of new readers.

The magazine will be released quarterly:

March, June, September, and December.

This is a FREE magazine.  I will be able to keep it free because I will be selling advertisement space.

 

I am still working out many things to get this magazine off the ground.

If you are interested in showcasing your book in the March 2015 issue, please visit

http://www.cynharris.com/magazine.html

to fill out the information request form

As things get worked out—like a name for the magazine, etc. – I will announce them here on this blog.

 

 

 

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Something New For 2015

I have been busy with work, the farm, writing, the grandkids, and all the crafts that I like to do.

This year I have spent time spotlighting authors for Virtual Book Tours.

In 2015, I want to do something new.  I want to take a look at books that no one has seen for a while.

Did you publish a book prior to January 1, 2012?

If so, how is it doing?   Not too many, if any sales these days.

No one wants to buy it.  No one sees it.  It is no longer on the bookshelves.  It is not high on Amazon’s list.

In 2015, I will be creating an online magazine that showcases older books.  This will be a FREE service to authors, promoting your older work.

How can I offer a FREE service like this?

With your help, by spreading the word and me offering “advertising space” in the magazine.

The magazine will be quarterly – March, June, September, December.  It could grow to bi-monthly or even monthly depending on how many books are sent in.

What else will be in the magazine?

  • Book promotion hacks/tips
  • Book marketing hacks/tips
  • Articles pertaining to writing
  • Author Interviews
  • Advertisements
  • And so much more

If this is something you are interested in download the form below, fill it out, and send it to me at

cyannris@gmail.com

Subject Line: 2015 Book Re-Launch Magazine  (no this is not the name of the magazine)

Download

2015 Magazine  or visit my web site

www.cynharris.com/magazine.html

and fill out the online form

 

 

 

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Holiday Book Fair, December 1-7, 2013

We have had people ask, “Will you be hosting a book fair close to the holidays?”

The answer, Yes, we will.

The Holiday Virtual Book Fair will be held December 1-7, 2013.  Note that Monday, December 2, is CyberMonday.  The Monday following Black Friday (shopping day after Thanksgiving) here in the United States when many people go online to do their holiday shopping.

Please share this information with all your author friends.

If you participated in the Summer Book Fair and want to use the same information, send an e-mailing stating you want to use the same information for the Holiday Virtual Book Fair.

 

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Filed under Authors, Book Fair, Books, e-books, Holidays, Marketing

How Martin Crosbie sold 30,000 eBooks on Amazon’s Kindle

Martin CrosbieIf you are working towards marketing your own books, you know it takes lots of time and reading about what others are doing and wondering if what they are doing will work for you.

I have spent many hours reading about book marketing and wanted to share this new book with you.

How I Sold 30,000 eBooks on Amazon’s Kindle was published last month on September 3, 2013, by Martin Crosbie.

I am pushing this book to the front of my reading line 🙂

Crosbie stated on a LinkedIn Group site, “If nothing else it gives you lists of reviewers, promo sites (that are effective), and details how I managed to reach a lot of readers for my books.”

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Book tour: 31 Days to Millionaire Marketing Miracles by Tracy Repchuk

31 Days to Millionaire Marketing Miracles:

Attract More Leads, Get More Clients, and Make More Sales

by Tracy Repchuk

Tracy-Repchuk-LongAbout The Author:

Tracy Repchuk is an internet marketing and social media strategist and speaker. She is a best selling author, and has been an entrepreneur since 1985 and has helped thousands of clients get their message out around the world. Tracy is an internationally acclaimed speaker and motivator in over 35 countries. She keeps audiences engaged with her ability to break down complex concepts and turn them into formula based success.Tracy started her first software business at the age of 19 which still supports Fortune 100 companies. She has been nominated for awards such as Entrepreneur of the Year, Chamber of Commerce Business Woman of the Year, Coach of the Year and Stevie Awards for Business Mentor of the Year, received Provincial Volunteer and software development awards and has appeared in the International Who’s Who in 7 categories.

She graduated in Business Computer Systems, and went on to receive a Certified Management Accountants designation. In 2007 Tracy won “New Internet Marketing Success of the Year” from the World Internet Summit and catapulted into success with her best selling book, speaking engagements, and extensive internet experience in web development, software integration and marketing since 1996.

Tracy specializes in online marketing campaigns that build a cohesive corporate or personal brand using an integrated web strategy that helps you attract more leads, get more clients and make more money. Her solutions are done with marketing and results in mind. In addition she has appeared on TV: ABC7, NBC, King5, 7 For Your Money, 4 On Your Side, WBZ, Report on Business Television, CTV news, USA Today, Radio, magazine, newspaper and her work has appeared in over 50 publications including 2 motivational movies.Connect With Tracy Online:

Website | Blog | Facebook | Twitter | Linkedin | YouTube | Media | Speaker

Genre: Self-Help, Business9781118684412_p0_v1_s260x420

Publisher: Wiley Publishing

Release Date: August 19, 2013

Amazon

Book Description:

A marketing blueprint for attracting more leads, getting more clients and making more sales

31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Author Tracy Repchuk shows entrepreneurs, business owners, and opportunity-seekers what to do, when to do it, and the order in which it needs to be done to build an online marketing presence that is stable, predictable, and expandable. Whether you want to dominate your market globally or locally, this thirty-one-day guide allows you to take your product, service, or message, and turn it into a moneymaking machine.

  • Best Selling Author Tracy Repchuk is recognized as the Top Woman Speaker in the World for Internet Marketing and an entrepreneur in the IT and internet industry since 1985
  • Serves as a reference guide to newbies and entrepreneurs wanting to turn their passion into profits and accelerate business results

31 Days to Millionaire Marketing Miracles guides you along a proven path to profits and shows you an Internet marketing formula that will attract more leads, get more clients, and make more sales.

Excerpt:

“That is where my problems began, because within a short time of being married it was not as Martha Stewart would say, “A Good Thing.” It took me almost four years to get a divorce, cost me thousands and thousands as he fought for every ounce that he could get out of me, emptied our personal bank account, emptied the house of the furniture while I was at work (he was still a student at university when I met him), and then he came after my company. But, that wasn’t the hard part. It all came tumbling down on me with the full fury of a tsunami when during all of this, running a company, watching my ex-fiancé with his new wife and daughter, the wife decided she wanted me away from her husband and out of the company. Immediately the locks to my business were changed, business credit cards were cut off, and I was locked out of my business and my home. I had two men vying for my company at the same time, and stripping me of everything I had built. What was I to do?”

Praise for 31 Days to Millionaire

Marketing Miracles:

“A step by step process that does not leave me scratching my head!” ~Wayne R. Hagerty, Amazon Reviewer

This book has been a HUGE help in getting my business started and expanding it! Tracy is very up front and in your face. It is very refreshing and relieving especially after trying a TON of different programs and having nothing work.” ~ Desiree P., Amazon Reviewer

“This is not just another internet marketing book! Tracy Repchuk’s 31 Days to Millionaire Marketing Miracles is about how to create an online presence that is sustainable and built on practical business principles so you can dominate the internet, get your message out there, and attract the customers you need. Excellent!” ~ Sharon McRill, Amazon Reviewer

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