As authors, we must promote our own books, whether we are traditionally published or self-published. So, why not add some sparkle to your book cover (s) when you post them on social media.
There are all kinds of things going on during the month of April that an author can piggyback on to promote your books!
April is National Poetry Month, National Humor Month, Lawn & Garden Month, Sexual Assualt Awareness Month and others.
The first week in April if Library Week and the second week is Garden Week. Visit Holiday Insights to see what the other weeks are.
April 1 – April Fool’s Day
April 2 – Children’s Book Day
April 3 – World Party Day
April 4 – Tell a Lie Day
April 5 – Go for Broke Day
April 6 – Sorry Charlie Day – sounds like a broken romance is in there somewhere
April 7 – National Beer Day
April 8 – Zoo Lover’s Day
April 9 – Winston Churchill Day
April 10 – National Sibling’s Day
April 11 – National Submarine Day – is that sandwich or the boat?
April 12 – Walk on Your Wildside Day
April 13 – National Peach Cobbler Day
April 14 – Ex-Spouse Day
April 15 – That Suck’s Day
April16 – Save the Elephant Day
April 17 – National Cheeseball Day
April 18 – Newspaper Columnists Day
April 19 – National Garlic Day
April 20 – Look Alike Day
April 21 – Kindergarten Day
April 22 – Earth Day (U.S.A.)
April 23 – World Laboratory Day
April 24 – Pig in a Blanket Day
April 25 – East Meets West Day
April 26 – Richter Scale Day – is your book about an earthquake or does one happen in your book?
April 27 – Tell a Story Day
April 28 – Great Poetry Reading Day
April 29 – National Shrimp Scampi Day
April 30 – National Honesty Day
There are many fun holidays during the month of March starting with the whole month has been designated as Irish American Month!
Here are some special and fun holidays during the month of March. For more holidays visit Holiday Insights.
Hope you are able to use one of the fun holidays to promote your book.
March 1 – National Pig Day
March 2 – Old Stuff Day
March 3 – I Want You to Be Happy Day
March 4 – Hug a GI Day – does your book have a military or ex-military character?
March 5 – Multiple Personality Day – does your book discuss mental health issues?
March 6 – National Frozen Food Day – does your character cook using frozen foods?
March 7 – National Crown Roast of Pork Day
March 8 – International (Working) Women’s Day
March 9 – Panic Day
March 10 – Middle Name Pride Day
March 11 – Johnny Appleseed Day
March 12 – Plant a Flower Day
March 13 – Ear Muff Day
March 14 – National Pi Day
March 15 – Everything Thing You Think is Wrong Day
March 16 – Everything You Do is Right Day
March 17 – St. Patrick’s Day
March 18 – Goddess of Fertility Day
March 19 – Poultry Day
March 20 – Proposal Day
March 21 – Fragrance Day
March 22 – National Goof Off Day
March 23 – National Puppy Day
March 24 – National Chocolate Covered Raisin Day
March 25 – Waffle Day
March 26 – Make Up Your Own Holiday Day
March 27 – National “Joe” Day
March 28 – Something on a Stick Day
March 29 – Smoke and Mirrors Day —-oooooh a great day to promote a mystery!
March 30 – National Doctor’s Day
March 31 – World Backup Day
Looking to add fun to your book promotions?
When you combine your characters, themes, etc. to a holiday, you never know what kind of engagement you are going to get from your audience!
February 1 – Bubble Gum Day – Example: Check out Julia Cook’s Bubble Gum Brain Activity and Idea Book or The Bubble Gum Girl by Jim O’Brien and Michele Phillips. They could have a contest to giveaway, well, bubble gum!
February 2 – Eat Ice Cream for Breakfast Day
February 2 – Ground Hog Day
February 3 – Feed the Birds Day – any book about birds, have a bird in it or a type of bird mentioned in the title
February 3 – Superbowl Sunday – books about football or football players
February 4 – Stuffed Mushroom Day – think cookbooks and books with recipes.
February 5 – National Weatherman’s Day
February 6 – National Chopstick Day
February 7 – Send a Card to a Friend Day
February 8 – Kite Flying Day
February 9 – National Pizza Day
February 10 – Umbrella Day
February 11 – White T-Shirt Day
February 12 – National Lost Penny Day
February 13 – Get a Different Name Day
February 14 – Valentine’s Day
February 15 – Singles Awareness Day
February 16 – Do a Grouch a Favor Day
February 17 – Random Acts of Kindness Day
February 18 – National Drink Wine Day
February 19 – National Chocolate Mint Day
February 20 – Love Your Pet Day
February 21 – Card Reading Day
February 22 – Walking the Dog Day
February 23 – Tennis Day
February 24 – National Tortilla Chip Day
February 25 – Pistol Patent Day
February 26 – Carnival Day
February 27 – Polar Bear Day
February 28 – Floral Design Day
See all of February’s Holidays at Holiday Insights.
Happy 2019! January is almost over. While I have not been writing blog posts, I have been writing, researching, and promoting other authors’ work.
Here are three things that I have learned while promoting other authors’ work/books.
If you agree to promote/market someone’s book, never, under any circumstance agree to accept a percentage of sales as payment! Just don’t do it!
I recently saw on a social media post where an author was asking for proposals – what percentage of sales would you accept to promote their books. One hundred percent of zero is still zero! You could easily spend 40-100 or more hours per month promoting a book for someone and there may be no sales. Again one hundred percent of zero is still zero. If you do this, you can see that you will spend lots of energy and get nothing in return. Again, don’t do it!
Publicist charge for their work and give no guarantee that the book will sell.
Decide in advance what you are willing to do to promote the book. Are you willing to write press releases? Will you distribute the press releases? Where will you distribute them? Give the author this information upfront in a contract with a disclaimer that you make no guarantee their book will sell. If this is the first time working with an individual ask for all the money up front, then provide that individual with a weekly report of the work you did- how many news releases did you write (they get a copy of these as they may know of other places to distribute them themselves), how many places did you distribute them to- online press release sites, newspaper book editors, libraries, bookstores, promote on your own social media site, contacted podcast hosts looking for authors to interview, etc. (Note – if you decide to market and promote someone’s book, do lots more research on what you should and should not do.)
Before you decide to promote a book, read the book.
Those promoting and marketing books make contacts and those contacts trust you when you recommend a book to them. Before sure the book is worthy of promotion. I used to market and promote books for a local small publishing company. I assumed (you know what they say about assuming – it makes an “ass” out of “u” and “me’) the person I was working with was actually reading the books they were publishing. WRONG! They were not. I promoted a book to a company with all the spit and shine I could muster. They agreed to look at the book and I made arrangements for the publishing company to send them a free copy of the book to review. A few days later I was contacted and asked how could I market such rubbish. I didn’t understand until I read the book. It was total rubbish. The book was ridiculed with bad grammar and punctuation and the story plot was all over the place. If I had bothered to read the book, I would have seen this beginning with chapter one. I took the publishing company’s word that this was an excellent book. Because I had not read the book before agreeing to market it, I not only lost sales for the publishing company, my reputation took a hard hit. (NOTE – you probably won’t have this issue with a traditional publishing company, but be wary of the vanity presses).
(NOTE – well-known authors will probably not contact you to promote/market their books. They usually have a traditional publishing company to do that for them.)
Hop on over to my Page “Holiday Magazine” and see the information I need if you wish to have your book(s) listed in the 2017 Holiday Gift Magazine I will be sending to all my newsletter subscribers.
If you participate by having your book(s) in the magazine, I will give you a pdf file of the magazine to share with your newsletter subscribers.
This is a great way to promote your book(s) FREE of charge…well, you will need to spend a little bit of time getting me the information for the magazine then sending it out to your readers.
The more that participate the more circulation your books will have!
And, I will feature a book a day on this blog throughout the Holiday Season!
Are you a Children’s Author?
Do you write for tweens?
What about Young Adults?
I am paying it forward in 2017 by featuring authors on my blog.
Sign up for me to feature you on the Feature Calendar page!
Occasionally, there will be bonus material, giveaways, reviews and more!
8 months prior to publication date:
7 months prior:
6 months prior:
4-5 months prior:
3 months prior:
2 months prior:
1 month prior:
Day of book release – launch party, author to follow the virtual book tour of bloggers
From the day the book is released to 3 months afterwards work on the list above.
Usually after 3 months, a book is no longer considered new.
It has been said that marketing and promoting a book is 95% research and 5% implementation.
Hopefully this gives you a bit of insight to what a publicist does and the reason they charge so much…it is all the time spent on researching the right audience (media, book reviewers,bloggers, book stores, organizations, etc. to find the right contact person’s name, address, e-mail address, phone numbers, etc.) and making contact with them to pitch the book whether it be through e-mail or phone.
Go forth and market your book(s)!
You are hard at work marketing and promoting your book. It really is exhausting and time consuming and you are frustrated that sales aren’t coming in.
Every author feels that at one time or another. It is hard work marketing and promoting your own work. That is the reason you need a plan. With a plan you can free yourself to work on your next book.
I know that is easy for me to say. I too, work a 40 hour week job, have a husband I want to spend time with, have a home to care for, plus we live on a farm. So, I do not have a lot of free times to spend on marketing and promoting my own work let alone have time to work on my next book. Yet, a plan helps keep me on track.
Here is a sample plan to help you stay on track, yet not using a lot of time.
Monday – Look up your favorite books on Amazon and read a few reviews and if you like the review click “Yes” where it asks if this review was helpful to you. Do this even if you have already reviewed the book or purchased it. You can do this on other books that you have not read and do not intend to purchase. By clicking “Yes” this helps the ranking of the book. Spend no more than 15 minutes on this task. If you know the author, let them know that you did this and ask them to do the same for you.
Tuesday – Write a Press Release and send to at least three newspapers, magazines, etc.
Wednesday – Work on your website. Update the events, change photos, add content, etc.
Thursday – Post a blog on your blog site. If you can write more than one blog post in 15 to 30 minutes, schedule one to post on another day.
Friday – If you go out to lunch with spouse or friends, leave your business card on the table. Your business card should have your web site listed. If you don’t go out to lunch, visit your social media sites and respond to your followers or start a discussion.
Saturday – If you find you have free time, write blog posts and schedule them to post on future dates.
Sunday – Create a video and post it on YouTube and other video channels.
Schedule something to do each day of the week to get your book marketing and promoting plan to start rolling.
For more Marketing and Promoting Tips check out these books:
The Book Marketing Bible by Norm Schriever *
Smashwords Book Marketing Guide by Mark Coker *
*These are books that I like. I do not get paid by these author and/or publishers to list these books in my blog post.
On April 6, 2015, I was interviewed by C-Span for their “Cities Tour Topeka.” This was aired on Sunday, May 3, 2015.
You can watch the interview here: