During the Christmas break, I read The Ride of a Lifetime: Lessons Learned From 15 Years as CEO of the Walt Disney Company by Robert Iger. This is a leadership seminar in the form of a book. Every leader, including you if you are self-employed, should read this book.
The dust jacket of the book covers these eight principles:
The Appendix is titled “Lessons to Lead By.”
After reading the book, I started reminiscing about watching The Wonderful World of Disney (it has been known by other names) when I was a child. We didn’t have a color television so I could only imagine the color of Tinkerbell’s outfit, her wand, and the fairy dust she sprinkled around. I don’t recall ever wondering about the color of the magical castle.
Disney brought to life the stories of Davy Crockett, Alice in Wonderland, Bambi, Dumbo, Lady and the Tramp, Sleeping Beauty, The Shaggy Dog, The Absent-Minded Professor, and many more.
All these shows brought forth many emotions: tears (when Bambi’s mother got killed), laughter when Wilby Daniels was transformed into a shaggy sheepdog, cheered on Dumbo and giggled when Lady and the Tramp were slurping spaghetti.
Robert Iger inherited these stories and more when he took over as CEO of the Walt Disney Company. He stressed innovate or die. Iger never looked back, only forward. He developed three goals for the company: build a good quality brand, embrace technology, and go internationally.
Every writer should strive for the same three goals (of course you can have others, but hey, these have worked for Disney). Your work and your reputation become your brand. Technology is always changing with new software to use in creating your work and new platforms on which to promote it. If an author can go internationally, he/she will probably become a best-selling author. What more can an individual strive for?
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